WHO IS ELIGIBLE?

who Qualifies for First Responder & Military Pricing in Alberta?

We extend our deepest gratitude to the dedicated men and women who serve our communities and protect our country. Whether you are an active-duty member of the Canadian Armed Forces, a honourably discharged veteran, a police officer patrolling local roads, a firefighter answering late-night emergency alarms, an emergency medical technician saving lives in transit, or a healthcare professional managing patient care across Alberta’s medical network, your sacrifice does not go unnoticed.

The Stellantis Preferred Pricing program is broader than most people realize. If you're on the frontlines serving our community & our people, there is a good chance you qualify for preferred pricing at Redwater Dodge. 

Many eligible service personnel remain unaware that they qualify for direct factory-backed pricing discounts across our entire inventory of brand-new vehicles. We eliminate traditional high-pressure sales tactics and lengthy price negotiations by offering a fully transparent purchase experience based directly on dealer invoice documentation.

We hold deep gratitude for the brave individuals who protect our nation, safeguard our communities, and maintain our frontline emergency services. Whether you are actively serving in the Canadian Armed Forces, keeping our streets safe as a police officer, responding to emergency calls as a firefighter or paramedic, or working long hours inside Alberta's healthcare facilities, your dedication deserves tangible recognition. 

Through the official Stellantis Preferred Pricing Program (formerly known as the Chrysler Advantage Plan), Redwater Dodge is proud to offer exclusive, pre-negotiated vehicle discounts to military personnel, veterans, emergency first responders, healthcare workers, and public safety personnel across Alberta and Western Canada. 

We are here to remove the guesswork, eliminate high-pressure sales negotiations, and deliver transparent, preferred pricing on the vehicle of your choice.

Claim Your Preferred Pricing Discount Today!

Who Qualifies for the Preferred Pricing Program?

Eligibility for this specialized Stellantis program covers a broad spectrum of public safety, defense, and medical personnel across Western Canada.

Whether you are employed full-time, part-time, or serve in a volunteer capacity, you and your immediate household qualify for preferred pricing at Redwater Dodge. 

If you serve in any of the following roles, you and your immediate household qualify for preferred pricing at Redwater Dodge:

Claim Your Preferred Pricing Discount Today!

Claim Your Preferred Pricing Discount Today!

Explore Eligible Vehicles Across Chrysler, Dodge, Jeep, & RAM for the First Responder & Military Preferred Pricing Program

Preferred Pricing applies to our wide range of new inventory. Whether you need a heavy-duty truck engineered for heavy towing or a reliable 4x4 SUV built to conquer harsh winter roads, Redwater Dodge has options ready for immediate delivery.

Why Choose Redwater Dodge for the First Responder & Military Preferred Pricing Program?

Located just a short drive northeast of Edmonton, Redwater Dodge is home to the Rig Ready RAM and is Alberta's #1 Cummins Diesel Dealer. We specialize in hassle-free vehicle delivery across Alberta, Saskatchewan, and British Columbia. When you purchase through our First Responder & Military Program, you receive our guaranteed commitment to upfront honesty, zero administrative surprises, and ongoing service support long after you drive off the lot.

Frequently Asked Questions About the Preferred Pricing Program

Q1. What documentation do I need to present to Redwater Dodge to qualify?

A1. To claim your Stellantis Preferred Pricing discount, you simply need to present verifiable proof of active employment, service, or veteran status. Accepted documents include a valid Military Identification Card, Veterans Service Card, police or fire department badge/ID card, professional health college registration card (e.g., College of Registered Nurses of Alberta), official health authority identification badge, or a recent pay stub confirming your current employer.

Q2. Can immediate family members utilize my Preferred Pricing discount?

A2. Yes! The Stellantis Preferred Pricing Program extends eligibility to immediate family members living within the same household. This includes spouses, legal partners, parents, and children. Contact our team to confirm eligibility guidelines for family vehicle purchases.

Q3. Can I combine Preferred Pricing with promotional financing or cash rebates?

A3. Absolutely. Stellantis Preferred Pricing is calculated by taking the dealer invoice price and subtracting all active national and regional retail incentives, promotional cash rebates, and low-rate financing offers. Our finance team ensures all applicable stacking discounts are applied to give you the lowest possible purchase price.

Q4. Are volunteer firefighters and auxiliary emergency personnel eligible?

A4. Yes. Active volunteer firefighters, reserve police personnel, and auxiliary first responders serving Alberta municipalities qualify for the program upon providing official documentation or a letter of confirmation from their fire chief or department head.

Q5. Does the military discount cover retired personnel and veterans?

A5. Yes. Honourably discharged veterans, retired Canadian Armed Forces personnel, and former military members are fully eligible for Preferred Pricing. Presenting a Veterans Service Card, discharge papers, or NDI 75 card satisfies the verification requirement.

Q6. Is Preferred Pricing available on custom vehicle factory orders?

A6. Yes. If Redwater Dodge does not currently have your exact trim level, exterior colour, or option package in stock, you can factory order a brand-new Chrysler, Dodge, Jeep, or RAM vehicle directly from the manufacturer while locking in your preferred invoice pricing structure.

Q7. Does this discount program apply to pre-owned or used vehicles?

A7. The official Stellantis Preferred Pricing Program applies strictly to new, unregistered Chrysler, Dodge, Jeep, and RAM models. However, Redwater Dodge offers specialized pre-owned pricing programs and flexible financing options across our extensive used vehicle inventory.

Q8. What does "Invoice minus current incentives" mean in plain terms?

A8. The dealer invoice price is the base cost that the factory charges the dealership for the vehicle. Under this program, you start at dealer invoice price, eliminating standard retail markups, and then subtract all public factory rebates and cash incentives available at the time of purchase.

Q9. Are healthcare support workers like Health Care Aides and unit clerks eligible?

A9. Yes. All frontline healthcare staff employed by Alberta Health Services (AHS), Covenant Health, or private clinical practices, including Health Care Aides, unit clerks, medical laboratory technologists, and diagnostic personnel, are eligible under the healthcare sector guidelines.

Q10. Are special edition models like the RAM TRX or RAM RHO eligible for Preferred Pricing?

A10. While the vast majority of RAM 1500, RAM 2500, RAM 3500, Jeep Wrangler, Dodge Durango, and Chrysler Pacifica models qualify, certain limited-production or ultra-high-performance models (such as the RAM TRX or select specialty trim packages) may be excluded by Stellantis. Contact our sales specialists at 780-942-3629 to verify specific model eligibility.

Q11. How long does the eligibility verification process take at Redwater Dodge?

A11. Verification is quick and can often be completed in less than 15 minutes. Once you submit your proof of service or employment via our secure online portal or in person at our dealership, Matt and our sales team immediately calculate your invoice pricing breakdown so you can move forward without delays.

Claim Your Preferred Pricing Discount Today!