WHO IS ELIGIBLE?

who Qualifies for First Responder Pricing in Alberta?

First responders across Alberta dedicate their lives to protecting our communities, maintaining public safety, and providing critical emergency medical care. From municipal police services and the Royal Canadian Mounted Police (RCMP) to full-time and volunteer firefighters, paramedics, and emergency medical technicians (EMTs), these frontline professionals deserve genuine recognition and tangible support.

At Redwater Dodge, we believe that supporting our emergency personnel means offering transparent, no-nonsense vehicle pricing that bypasses traditional dealership haggling. As Adam from Redwater Dodge highlights, if you are a police officer, firefighter, paramedic, or any other qualified frontline emergency worker, you qualify for an exclusive preferred pricing program through Stellantis.

Under this exclusive Stellantis partnership, buying a new Chrysler, Dodge, Jeep, or Ram vehicle at Redwater Dodge is as straightforward as it gets: choose the vehicle you want to own, our team pulls the factory invoice, and you pay factory invoice cost plus just $25.  

The Stellantis Preferred Pricing program is broader than most people realize. If you're on the frontlines serving our community & our people, there is a good chance you qualify for preferred pricing at Redwater Dodge. 

Claim Your Preferred Pricing Discount Today!

Who Qualifies for the Preferred Pricing Program?

The Stellantis Preferred Pricing program is designed to encompass a comprehensive spectrum of Canadian emergency service personnel. If you serve in a frontline emergency or public safety role in Alberta or across Western Canada, you are eligible.   

Whether you are employed full-time, part-time, or serve in a volunteer capacity, you and your immediate household qualify for preferred pricing at Redwater Dodge. 

If you serve in any of the following roles, you and your immediate household qualify for preferred pricing at Redwater Dodge:

Claim Your Preferred Pricing Discount Today!

Claim Your Preferred Pricing Discount Today!

Explore Eligible Vehicles Across Chrysler, Dodge, Jeep, & RAM for the First Responder Preferred Pricing Program

Preferred Pricing applies to our wide range of new inventory. Whether you need a heavy-duty truck engineered for heavy towing or a reliable 4x4 SUV built to conquer harsh winter roads, Redwater Dodge has options ready for immediate delivery.

Why Choose Redwater Dodge for the First Responder Preferred Pricing Program?

Located just a short drive northeast of Edmonton, Redwater Dodge is home to the Rig Ready RAM and is Alberta's #1 Cummins Diesel Dealer. We specialize in  hassle-free vehicle delivery across Alberta, Saskatchewan, and British Columbia. When you purchase through our First Responder, you receive our guaranteed commitment to upfront honesty, zero administrative surprises, and ongoing service support long after you drive off the lot.

Frequently Asked Questions About the Preferred Pricing Program

Q1. What documentation do I need to present to receive Stellantis First Responder Preferred Pricing?

A1. To verify your eligibility, please present an official departmental photo ID card, a recent pay stub indicating employment with a recognized police service, fire department, or EMS provider, or official retirement credentials for retired personnel.

Q2. Can family members living in my household use my First Responder discount?

A2. Under Stellantis Preferred Pricing guidelines, eligible first responders can typically extend pricing benefits to immediate family members (such as spouses) residing at the same primary residential address, provided appropriate proof of cohabitation and relationship is provided.

Q3. Can I apply the First Responder Preferred Pricing to a custom factory order?

A3. Yes! The preferred pricing programme applies to factory-ordered vehicles as well as existing lot inventory. If the exact truck or SUV you want is not on our lot, you can custom order directly from the assembly plant at invoice cost plus $25.

Q4. Are volunteer firefighters and auxiliary emergency personnel eligible?

A4. Yes. Active volunteer firefighters, reserve police personnel, and auxiliary first responders serving Alberta municipalities qualify for the program upon providing official documentation or a letter of confirmation from their fire chief or department head.

Q5. Does the military discount cover retired personnel and veterans?

A5. Yes. Honourably discharged veterans, retired Canadian Armed Forces personnel, and former military members are fully eligible for Preferred Pricing. Presenting a Veterans Service Card, discharge papers, or NDI 75 card satisfies the verification requirement.

Q6. Can I trade in my current vehicle when using Preferred Pricing?

A6. Yes. You can trade in your current vehicle regardless of its make, model, or condition. Our appraisal team will evaluate your trade based on live Canadian market data and apply the full equity value directly toward your new vehicle purchase, further reducing your monthly payment.

Q7. Does this discount program apply to pre-owned or used vehicles?

A7. The official Stellantis Preferred Pricing Program applies strictly to new, unregistered Chrysler, Dodge, Jeep, and RAM models. However, Redwater Dodge offers specialized pre-owned pricing programs and flexible financing options across our extensive used vehicle inventory.

Q8. What does "Invoice minus current incentives" mean in plain terms?

A8. The dealer invoice price is the base cost that the factory charges the dealership for the vehicle. Under this program, you start at dealer invoice price, eliminating standard retail markups, and then subtract all public factory rebates and cash incentives available at the time of purchase.

Q9. Are healthcare support workers like Health Care Aides and unit clerks eligible?

A9. Yes. All frontline healthcare staff employed by Alberta Health Services (AHS), Covenant Health, or private clinical practices, including Health Care Aides, unit clerks, medical laboratory technologists, and diagnostic personnel, are eligible under the healthcare sector guidelines.

Q10. Are special edition models like the RAM TRX or RAM RHO eligible for Preferred Pricing?

A10. While the vast majority of RAM 1500, RAM 2500, RAM 3500, Jeep Wrangler, Dodge Durango, and Chrysler Pacifica models qualify, certain limited-production or ultra-high-performance models (such as the RAM TRX or select specialty trim packages) may be excluded by Stellantis. Contact our sales specialists at 780-942-3629 to verify specific model eligibility.

Q11. How long does the eligibility verification process take at Redwater Dodge?

A11. Verification is quick and can often be completed in less than 15 minutes. Once you submit your proof of service or employment via our secure online portal or in person at our dealership, Matt and our sales team immediately calculate your invoice pricing breakdown so you can move forward without delays.

Claim Your Preferred Pricing Discount Today!