STELLANTIS FIREFIGHTERS PROGRAM
Yes - you qualify! If you are a firefighter, a healthcare worker, a first responder, RCMP or Canadian Military (active, reserve or veteran); you qualify for Exclusive Preferred Pricing on New Chrysler, Dodge, Jeep and Ram Trucks, including New Rig Ready Rams.
Confirm your eligibility and get your preferred pricing discount with Redwater Dodge.
Tell us where you work and what vehicle you're after - we will confirm your eligibility and send your exclusive pricing.
Proof of service/employment will be confirmed at the dealership - no paperwork to chase online. One vehicle per eligible individual per year.
Not sure if you qualify? Apply anyway - if the program doesn't fit, we'll find one that works best for you and get the Best Price in Alberta.
Invoice Less Incentives
Stackable
Alberta's #1 RAM Diesel Dealer
No Obligation!
WHO IS ELIGIBLE?
we hold immense respect for the brave men and women who rush toward danger to protect our homes, forests, and communities. Whether you are a full-time career firefighter stationed in an urban centre, an industrial emergency responder, a wildland firefighter tackling forest fires, or a dedicated volunteer firefighter serving a rural Alberta county, your selflessness deserves tangible financial reward.
Through the official Stellantis Preferred Pricing Program (formerly recognized as the Chrysler Advantage Plan), Redwater Dodge is proud to offer exclusive, pre-negotiated wholesale vehicle discounts to firefighters and frontline emergency personnel across Alberta and Western Canada.
Many firefighters remain completely unaware that their position, whether career or volunteer, qualifies them and their immediate household for specialized pricing tiers that bypass standard retail window sticker prices entirely. We eliminate traditional sales negotiations and haggling by offering a completely transparent purchasing experience based directly on official dealer invoice documentation.
One of the most common misconceptions among emergency responders is that vehicle discount programs are restricted strictly to full-time municipal personnel. At Redwater Dodge, we know that rural counties, towns, and hamlets across Western Canada depend entirely on volunteer fire departments.
Whether you receive a regular paycheck or serve on an call-out stipend basis, you qualify for the exact same official Stellantis Preferred Pricing discount.
Full-Time Career Firefighters
Municipal fire department firefighters, lieutenants, captains, and chiefs across Alberta (e.g., Edmonton Fire Rescue Services, Calgary Fire Department, Strathcona County Fire Development).
Industrial fire departments protecting refineries, energy facilities, and oil sands sites across Western Canada.
Airport rescue and firefighting personnel (ARFF) operating at municipal and international airports.
Active structural and suppression teams serving urban centres.
Dedicated Volunteer Firefighters
Active volunteer firefighters serving rural municipalities, counties, and local hamlets across Western Canada.
Auxiliary firefighters and paid-on-call emergency responders.
Volunteer department officers, safety captains, and support personnel.
Wildland & Provincial Forest Fire Crews
Wildland firefighters and forest fire suppression crew members employed by provincial wildfire management agencies.
Contracted wildfire suppression crews and emergency response personnel fighting seasonal forest fires.
HOW THE PREFERRED PRICING WORKS FOR FIREFIGHTERS
As highlighted in our video, Stellantis Preferred Pricing provides access to pricing tiers that most buyers do not even realize exist. Instead of starting from manufacturer suggested retail price (MSRP) and trying to negotiate a discount, your purchase starts at wholesale dealer invoice cost.
The purchase price for eligible firefighters is calculated using a transparent formula:
Official Dealer Invoice (MSRP)
Add Fixed $25 Preferred Pricing
(Administration charge)
Subtract Current Incentives/Rebates
=Your Exclusive Firefighters Purchase Discount Price
CLAIM YOUR FIREFIGHTER PREFERRED PRICING
Claiming your preferred pricing discount at Redwater Dodge is designed to be quick and straightforward:
Step 1 - Submit Your Information
Fill out our no-obligation online verification form above or contact Matt and the sales team directly at 780-942-3629.
Step 2 - Provide Identification
Present a piece of qualifying identification, such as a hospital badge/ID card, health region badge, nursing license certification, police/fire ID, or a recent pay stub.
Step 3 - Select & Drive
Sit down with our team at Redwater Dodge to pick out your favourite Chrysler, Dodge, Jeep, or RAM vehicle. We will present the exact preferred pricing invoice breakdown showing your total savings before you make any commitment.
ADVANTAGES OF FIREFIGHTER PREFERRED PRICING
Eliminates Retail MSRP Markups
You skip retail pricing models completely, buying directly at wholesale invoice cost plus a small $25 fee.
Fully Stackable Savings
Preferred Pricing does not lock you out of standard consumer offers. You can stack all active factory cash rebates, regional retail incentives, subvented lease programs, and promotional low financing rates on top of your invoice pricing.
Vehicle-Specific Accuracy
Because optional packages, engine choices, and trim levels alter vehicle pricing, your discount is calculated down to the penny based on the exact factory invoice of the specific vehicle you select.
Preferred Pricing applies to our wide range of new inventory. Whether you need a heavy-duty truck engineered for heavy towing or a reliable 4x4 SUV built to conquer harsh winter roads, Redwater Dodge has options ready for immediate delivery.
| Models
| Highlights
|
| RAM 1500, RAM 2500, RAM 3500 HD
| Complete access to light-duty and heavy-duty trucks, including custom Rig Ready RAM lifted packages.
|
| Jeep Wrangler, Grand Cherokee, Compass, Gladiator
| Trail-Rated all-weather capability for Alberta winters at wholesale invoice pricing structures.
|
| Dodge Durango, Hornet
| High-output performance SUVs and versatile all-wheel-drive crossovers designed for comfort and speed.
|
| Chrysler Pacifica, Pacifica Plug-In Hybrid
| Family luxury with Stow 'n Go seating, advanced safety technology, and efficiency.
|
Located in Redwater, Alberta, just a short drive northeast of Edmonton, Redwater Dodge is famous for transparent customer service, zero hidden dealer fees, and home delivery across Western Canada. When you purchase through our Firefighter & Frontline Worker Program, you receive our guaranteed commitment to upfront honesty and ongoing service support.
Q1. Do volunteer firefighters qualify for the exact same Stellantis Preferred Pricing discount as full-time career firefighters?
A1. Yes! As emphasized in our video, volunteer firefighters qualify for the exact same wholesale preferred pricing program as full-time career firefighters. Whether you serve in a volunteer county department, an auxiliary response unit, or a full-time municipal station, your preferred pricing access is identical.
Q2. What specific photo ID or work proof must I bring to Redwater Dodge to verify my firefighter status?
A2. Verification is quick and simple. You simply need to present a government-issued photo ID (such as a driver's licence) alongside a valid piece of work identification. Accepted proof includes a fire department badge, volunteer service ID card, official letter of confirmation signed by your fire chief, or a recent pay stub.
Q3. Can my spouse or immediate family members use my firefighter preferred pricing discount?
A3. Yes! The Stellantis Preferred Pricing Program extends eligibility to immediate household family members living at the same residential address, including spouses, domestic partners, and dependent children. Contact our sales team at 780-942-3629 to confirm household documentation guidelines.
Q4. How does Stellantis Preferred Pricing differ from standard retail sales promotions or MSRP discounts?
A4. Standard retail promotions discount from the manufacturer suggested retail price (MSRP), which includes retail dealer margins. Preferred Pricing locks your vehicle price at wholesale Dealer Invoice cost plus a nominal $25 fee, bypassing retail markups entirely before applying active factory cash rebates.
Q5. Can I combine my firefighter preferred pricing with promotional low-rate financing or factory cash rebates?
A5. Yes! Preferred Pricing is fully stackable. You can combine your wholesale invoice pricing with all active public consumer incentives, including factory cash rebates, promotional subvented interest rates (such as low-rate financing or lease offers), and seasonal factory bonuses.
Q6. Are wildland firefighters and forest fire suppression crew members eligible for this program?
A6. Yes. Wildland firefighters, provincial forest fire suppression personnel, and contracted emergency wildfire response crews qualify under the frontline service provider guidelines upon presenting valid proof of service or contract documentation.
Q7. What if Redwater Dodge does not have my desired truck trim or colour in stock on the lot?
A7. If Redwater Dodge does not have your exact truck specification in stock, you can factory order a brand-new Chrysler, Dodge, Jeep, or RAM vehicle directly from the manufacturer while locking in your preferred invoice pricing structure.
Q8. Does the firefighter discount apply to custom lifted trucks like the Rig Ready RAM?
A8. Yes! Redwater Dodge allows you to apply Preferred Pricing discounts toward new RAM 2500 and 3500 Heavy Duty trucks used as the foundation for our custom Rig Ready RAM packages. Contact our team to review complete invoice pricing breakdowns on lifted inventory.
Q9. Is there any complex administrative paperwork or filing process required on my end?
A9. No. Redwater Dodge manages all administrative filings directly with Stellantis. All you need to do is present your photo ID and work verification, and our team handles all rebate and pricing documentation on your behalf.
Q10. Does Redwater Dodge offer vehicle delivery across Alberta and Western Canada for firefighters?
A10. Yes! We provide vehicle delivery options throughout Alberta, British Columbia, and Saskatchewan. You can complete your verification, finance paperwork, and invoice review remotely, and our team will coordinate home delivery directly to your door.
Q11. Does the Preferred Pricing Program extend to pre-owned or used vehicles?
A11. The official Stellantis Preferred Pricing Program applies exclusively to brand-new, unregistered Chrysler, Dodge, Jeep, and RAM models. However, Redwater Dodge offers specialized pre-owned pricing programs and competitive trade-in valuations across our used vehicle inventory.
Q12. How quickly can Redwater Dodge calculate my vehicle invoice price and verify my eligibility?
A12. Verification takes less than 15 minutes. Once you submit your proof of service or call our team at 780-942-3629, we pull the factory invoice for your vehicle of choice and calculate your total stackable savings right away!