Date Published: March 06, 2026 | Last Modified: 1 hour ago | 3 minute read by Matt Brill at Redwater Dodge

At Redwater Dodge, we don't just sell trucks; we engineer legends. The Rig Ready Ram isn't a marketing gimmick, it’s a heritage brand born from necessity. In 2013, while sitting around a campfire, our team realized that the standard trucks hitting the market weren't meeting the brutal demands of the North American oil fields. We saw a gap between off-the-lot and job-site ready, and we filled it.

Over a decade later, the Rig Ready Ram has evolved into the gold standard for lifted, customized, and performance-enhanced pickups. Whether you are navigating a muddy lease site or cruising the city streets, a Rig Ready build is designed to handle it all.

Form Meets Function: Two Paths to Performance

Matt at Redwater Dodge recognizes that every driver has a different mission. That’s why our Rig Ready program splits into two distinct categories:

The Show-Stopper (City & Lifestyle): For those who want a truck that commands attention. These builds often feature precision leveling kits, custom aesthetic wraps, and premium oversized wheels. It’s about getting the truck off the ground to provide that aggressive stance without sacrificing the smooth ride quality you expect on the highway.

The Oil Field Beast (Heavy Duty & Work): This is where the RRR legacy began. These trucks are built to withstand the most punishing environments on earth. We don't just "lift" these trucks; we reinforce them. This includes heavy-duty suspension systems, fender flares to protect your paint from gravel and debris, and high-performance tires that grip where others slip.

The Engineering Edge: Why Our Builds Are Different

A Rig Ready Ram is only as good as the components inside it. We refuse to cut corners, which is why we integrate dual stabilizers into our heavy-duty builds. This ensures that even on the roughest washboard roads, your steering remains precise and "death wobble" is a non-issue.

Moreover, we believe in the human element. While other shops might rotate apprentices through their service bays, our Rig Ready Rams are built by the same Journeyman Mechanic who has been with us since the program's inception in 2013. This level of specialized consistency is unheard of in the industry. When you buy a Rig Ready Ram, you are buying the expertise of a master craftsman who does nothing but build these monsters, day in and day out.

Join the Rig Ready Family

When you choose a Rig Ready Ram from Redwater Dodge, you aren’t just buying a vehicle; you’re investing in over a decade of trial, error, and ultimate perfection. We know what works because we’ve been building them for the people who work the hardest.

Matt Brill-- Sales Manager at Redwater Dodge