Date Published: June 18, 2026 | 3 minute read | FAQ Article by Matt Brill at Redwater Dodge

As the proud Home of the Rig Ready Rams, our small-town dealership operates on a high-volume business model. This unique positioning allows us to pass massive savings directly along to our customers across Alberta and beyond. 

Below, Matt at Redwater Dodge breaks down the critical differences between our retail pricing and commercial fleet savings programs to help you make the most informed purchasing decision for your driveway or your business.

Does Redwater Dodge Offer Both Fleet and Retail Pricing?

The Short Answer: Yes! Redwater Dodge is fully authorised and integrated with the national Stellantis Fleet Program, allowing us to offer aggressive fleet pricing alongside our competitive everyday retail options.

While our dealership is situated in a tight-knit, small-town community, we are proud to be one of the region's highest-volume stores. Because we move a massive amount of inventory through our service bays and showroom floor every single week, we possess the unique leverage required to secure preferred pricing tiers. Whether you are a private retail buyer looking for a single daily driver or a corporate procurement manager tracking an entire fleet, we have dedicated pricing structures tailored precisely to your budget.

What Exactly Does "Fleet Pricing" Mean, and Who Qualifies?

In the Canadian automotive landscape, Fleet Pricing refers to a specialised discount structure reserved for commercial entities, small-to-medium enterprises (SMEs), agricultural operations, and public organisations. If your vehicle is primarily utilized for business revenue generation, you likely qualify for these enhanced savings.

Eligible Fleet Categories Include:

Incorporated Businesses: From independent local contractors to large-scale industrial corporations.

Agricultural Operations & Farms: Alberta farmers and ranchers looking to expand their hauling capabilities.

Sole Proprietorships: Independent tradespeople with a registered trade name or GST number.

Commercial Real Estate & Property Management: Agencies requiring reliable mobile maintenance units.

Essentially, fleet pricing translates to deeper, volume-based discounts that bypass standard retail markups. Stellantis establishes these incentives to assist Canadian businesses in lowering their total cost of ownership (TCO) and maximizing operational margins.

Which Stellantis Vehicles Are Eligible for Fleet Pricing?

A common misconception among commercial buyers is that fleet pricing is strictly limited to bare-bones work trucks. At Redwater Dodge, our fleet program spans the entire automotive spectrum. We can apply commercial fleet incentives to an incredibly diverse inventory of vehicles, depending on your corporate requirements.

From the fuel-efficient Jeep Compass up to the unrelenting pulling power of a Ram 3500 Limited Dually, our team can construct a fleet package tailored to your fleet's specific operational profile.

Why Choose a Small-Town High-Volume Dealer for Your Fleet?

Choosing Redwater Dodge means you get the best of both worlds: the personalised, transparent customer service of a small-town business, backed by the raw buying power of a major high-volume automotive group. We do not look at you as just another unit number on a corporate spreadsheet. We understand the local Alberta economic climate, the demands of the oil patch, and the seasonal challenges faced by our agricultural communities.

We streamline the fleet acquisition process by handling all aspects of the Stellantis fleet enrolment paperwork, commercial financing setup, and upfitting coordination, ensuring your vehicles arrive at the job site fully prepared to work.

Ready to Discuss Your Next Vehicle?

If you have additional questions regarding retail financing incentives, corporate fleet account numbers (FAN), or custom upfitting options, our product specialists are standing by to assist you.

Matt Brill-- Sales Manager at Redwater Dodge